Starting with the message, font and lettering, I created illustrations and shapes which would bring out and highlight the call to action. The colour palette was based around the green and blue branding around COP26 which I softened and expanded to create a less corporate feel. I paid particular attention to incorporating Global Citizen’s QR code in an organic yet, large way. I was extremely proud to see this poster in action at the march!
I was also thrilled to see Ellie Goulding holding up this poster at COP26 to call for action.