Holland Park, Moda & Carousel PR

What I did: Architectural illustration, icon illustration, service illustration, live event drawing,

What the client needed

Client Lisa Kerr, Account manager, at Carousel PR Manchester was looking for a local illustrator to visualise the property features of Holland Park by Moda in Glasgow during their topping-out ceremony. The real-time digital illustration would be a stylistic representation of the new neighbourhood bringing it to life with all it offers including Moda amenities and services in a fun and colourful way.

The project would require a fast turnaround time and a large amount of trust in the artist’s skills.

Photographs by: Connor Grant

My part of the project

I live-drew the amenities and services of Holland Park by Moda during their topping-out event on a large screen. I created an illustration of the finished property based on provided architectural mock-ups which the client granted me a licence to use. After the event, I delivered the finished artwork along with a video of the drawing process. In preparation of the event, I visited the space to ensure that the digital live artwork would work smoothly. At this stage, we also finalised the icons representing the many exciting features of the luxury homes being built in Glasgow, which would colourfully bring the building to life.

Copyright Ida Henrich. All rights reserved. This image is for publication on Ida Henrich’s website only and must not be used for another purpose. Use for another purpose by a third party is an infringement of Ida Henrich’s copyright.
Thank you so much for yesterday! Was fantastic and it totally made our event.

Carousel PR

Image of Ida live drawing at Moda's event.

Renowned local artist and Glasgow School of Art alumni Ida Henrich live drew a stunning interpretation of Moda, Holland Park, bringing the neighbourhood to life in digital form whilst guests attended the special breakfast event.