Money, money, money! Spot illustration
What I did: idea generation, art direction, spot illustration, character design
About the project
Not every household has a financial buffer which allows them to easily overcome sudden difficulty, particularly during a pandemic which, does not have a retire date. This project aims to explore the different relationships that many families or individuals might have with money at a time of uncertainty. For some, with job security and savings, some unsettlement might be an easy obstacle, while others may lay awake at night.













Copyright Ida Henrich. All rights reserved. This image is for publication on Ida Henrich’s website only and must not be used for another purpose. Use for another purpose by a third party is an infringement of Ida Henrich’s copyright.
Copyright Ida Henrich. All rights reserved. This image is for publication on Ida Henrich’s website only and must not be used for another purpose. Use for another purpose by a third party is an infringement of Ida Henrich’s copyright.