A woman climbing and looking out from a huge pound coin. The image speaks about achievement and success. ©Ida Henrich

Money, money, money! | Spot Illustration

What I did: idea generation | art direction | spot illustration | character design

About the project

Not every household has a financial buffer which allows them to easily overcome sudden difficulty, particularly during a pandemic which, does not have a retire date. This project aims to explore the different relationships that many families or individuals might have with money at a time of uncertainty. For some, with job security and savings, some unsettlement might be an easy obstacle, while others may lay awake at night.

A sunburned man with a mustache and beer belly sunbathing on top of a massive pound coin with a cocktail. The image speaks about wealth, comfort, holiday and richness. ©Ida Henrich.